TikTok has become a global phenomenon. It has made its way among giant social media apps like Facebook and YouTube in total downloads. According to SensorTower, TikTok was the most downloaded app on the App Store worldwide for Q1 2019 with more than 33 million installs, followed by YouTube, Instagram, WhatsApp, and Messenger.
But have you ever thought about how did they get here? How did they achieve such humongous success just by playing with content and human psychology? Let’s look at a few reasons.
Shorter content (People don’t watch long videos)
As the content on social media keeps increasing, the watch time per content is decreasing because it’s human nature to be curious. People want to watch as much as they can thus longer videos are left or skipped halfway.
Tiktok has catered this thing beautifully by providing shorter videos that perfectly tell the story. According to Hubspot, the ideal video content for social media lies between the range of 30 seconds — 2 minutes. Just equal to the average human attention span for watching online videos.
The content produced on Tiktok is short, precise and tells a story within a max length of 60 seconds.
Music and cool effects with no efforts
Everyone likes to feel good about themselves. But effects like slow-mo, or cool cinematic transitions are not accessible to everyone unless they have proper video editing tools and a good amount of time to practice.
Tiktok has provided accessibility for these effects to people with a non-tech background. It’s clean interface and easy to use functionality is what gets people hooked to it.
So, with a little music and a slow-mo, everyone can look cool. And that can happen with just a few clicks now.
Content focused more on performance than writing/script
It’s human nature that people are more inclined towards instant gratification, whatever they put their efforts into, they want instant results.
Now if you have noticed, almost all the content on social media is mixed and judged on the writing of the script and content. But on TikTok, the user doesn’t have to worry about writing/producing anything to get viewed. So, the user doesn’t have to invest too much of their time in it.
They can just pick the already provided content, and make something with it by just performing and doing some camera-work. As a result, less investment of time & money with more rewards in terms of likes and views. Note: TikTok is made by a Chinese company, so it’s better to use a VPN service like ExpressVPN while using it just to make sure your data stays private. A VPN encrypts your online activities and makes sure you stay anonymous.
So, you see, how taking care of a few things and looking at it from the user perspective can go a long way. Next time you have an app idea, don’t forget to think about human psyche and how it can play a role in changing the game. And who knows, maybe you’ll come up with something even better.